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Australia and New Zealand Sales Mission 2023

Australia and New Zealand From: 12/02/2023 To: 21/02/2023 Closed for registration €500


After nearly 5 years, the Tourism Ireland team in Australia and New Zealand are excited to have Industry back for Trade Workshops, VIP Trade and Media lunches and sales calls in Brisbane, Sydney, Melbourne and Auckland.

The full cost of participation at the Australia/New Zealand Sales Mission is €2,000 excluding VAT.   In 2023 Tourism Ireland will offer Event Support of 50%, so the cost of participating at this event is reduced to €1,000 excluding VAT, per partner.

The participation fee includes:

•    Attendance at all events organised by Tourism Ireland in Brisbane, Sydney, Melbourne and Auckland.
•    Domestic (Australia/New Zealand) economy flights for participants. Tourism Ireland will arrange the flights within the region, provided that all participants travel on the dates and timings as advised by TI.

The participation fee does not include:

•    Participants must book and pay for their own international return flights from Ireland (the sales mission starts in Brisbane and ends in Auckland).
•    Accommodation throughout the trip is not included in the fee. Tourism Ireland will negotiate rates and block book rooms in each city and all accounts must be settled by individual participants upon checkout.

Please register at for ROI industry or for NI Industry, contact 

Opportunity Type
Activity category
Overseas Events
Overseas Sales Missions
Destination programme
Island of Ireland
Sign up by
Sunday 12 Feb
Arrive in Brisbane. Industry briefing and group dinner
Monday 13 Feb 
AM - Sales Calls
PM – Travel Agents evening event Brisbane
Tuesday 14 Feb
AM Flight to Sydney 
Wholesaler meetings
PM – Travel Agent event Sydney
Wednesday 15 Feb
AM - wholesaler meetings
12:30 - VIP Trade and Media lunch Sydney
Evening at Consulate
Thursday 16 Feb
AM - Travel to Melbourne 
Wholesaler meetings
PM – Travel Agents evening event
Friday 17 Feb
AM - wholesaler meetings Melbourne
12:30 VIP Trade and Media lunch Melbourne
Saturday 18 Feb
Travel to Auckland
Sunday 19 Feb
Group activity – sustainability project
PM - Industry briefing followed by group dinner
Monday 20 Feb
AM – VIP Trade and Media lunch
PM – Travel Agents evening event Auckland
Tuesday 21 Feb
Depart New Zealand