Information
The 2023 partnership program continues to offer year-round exposure, via a dynamic digital marketing campaign, to put your travel packages in front of as many prospective travelers who are in the active planning and booking mode, and by re-targeting those who have expressed an interest in travelling to Ireland. Our goal is to expose potential travelers to compelling, relevant, and experiential offers that are both easy to purchase and offer value for money.
Highlights include:
- Email marketing - exposure to 3rd party travel subscriber databases and to the Tourism Ireland warm database
- Social media marketing – organic & sponsored Facebook and Instagram posts
- Ireland.com website - Offers page
- Increased re-targeting activity including programmatic
- Year-round Publicity /Communications activity
- Inclusion in Tourism Ireland dedicated Moments Strategy program
Tourism Ireland’s website www.ireland.com remains the primary call to action for all Tourism Ireland marketing communications and offers partners a year-round ‘shop window' to display vacation offers and packages.
- Opportunity Type
- B2C
- Activity category
- Partnership Programmes
- Activity
- Third Party Placements, Owned Channel Placements, Ireland.com Placement
- Destination programme
- Island of Ireland
- Spaces
- 30
- Sign up by
- 09/12/2022
- Address
- Tourism Ireland owned channels and third party platforms
- Schedule
- Monthly placement opportunities, participation in U.S. moments strategies