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08 Oct 2021

Pushing the island of Ireland to the ‘fore’ in the United States

Tourism Ireland partnership with NBC Golf Channel will reach millions of US golfers

Tourism Ireland is teaming up with the NBC Golf Channel to promote the island of Ireland to golfers in the United States. 

The partnership involves a new video showcasing some of our superb golf courses and reminding US golfers that now is the time to book a golf holiday in Ireland. Golf Channel host Alexandra O'Laughlin and a film crew have been here this week, filming lots of great content at some of our top golf courses, including Royal County Down, County Louth Golf Club in Baltray, Adare Manor and Old Head in Kinsale. 

The video will be promoted by the Golf Channel on its digital and social channels later this year, reaching millions of viewers. It will also air during Golf Today, a popular show on the Golf Channel. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted to partner with NBC Golf Channel – to showcase our world-class golf to a huge audience of potential American golf holidaymakers. Our message is that the island of Ireland offers American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes – and now is the time to book that trip.

“We recently launched our new ‘Green Button’ campaign here in the US. Our partnership with the Golf Channel complements that message – encouraging golfers to ‘press the Green Button’ and book their golfing vacation on the island of Ireland.”


Last month, Tourism Ireland launched its new ‘Green Button’ campaign in the US – to re-start tourism and encourage Americans to book the island of Ireland for their next holiday destination. The €4 million campaign is targeting six key gateways and 11 priority cities in the US, to reach and engage audiences who have the highest potential to travel to Ireland.

  NBC Golf Channel host Alexandra O’Laughlin (third right); and Deirdre O’Brien, Tourism Ireland (second right); with a film crew during filming at Adare Manor.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.

Previous Press Release

07 Oct 2021

French connection for the island of Ireland