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11 May 2021

Virtual tourism showcase for the island of Ireland at China European Marketplace

Nine tourism enterprises from around the island of Ireland are joining Tourism Ireland virtually at the ETOA China European Marketplace, today (11 May).

The online B2B workshop is organised by the European Tourism Association (ETOA) and will be attended by around 70 Chinese tour operators and travel buyers. It involves a series of pre-scheduled, one-to-one video appointments – connecting the companies from Ireland with the Chinese travel professionals. 

The aim is to showcase the island of Ireland to these key tour operators and travel buyers from China, to position us well for when the time is right to welcome Chinese, and other international, visitors once again.

Iris Wang, Tourism Ireland’s Marketing Manager in China, said: “We are really pleased to take part in the ETOA China European Marketplace. The format of virtual one-to-one appointments provides a good opportunity for our partners to showcase the island of Ireland to the important Chinese tour operators and travel buyers. Our message for those travel professionals is that, when the time is right, we will have everything ready to welcome Chinese visitors back to our shores. We’ll be assuring them that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”

Notes To Editors

Tourism enterprises participating in the ETOA China European Marketplace include:

  • Dalata Hotel Group
  • House of Waterford Crystal
  • Irish Rugby Tours
  • J&K Coaches
  • Mid Ulster District Council
  • OPW Heritage Services
  • St Patrick's Cathedral
  • Titanic Belfast
  • Trinity Hotel Groups