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08 Jun 2021

Tourism Ireland and partners attend virtual City Fair promotion

Tourism Ireland and tourism operators prepare to welcome back international visitors

Twenty-nine (29) tourism enterprises from around the island of Ireland are joining Tourism Ireland virtually, at City Fair, today (8 June).

The one-day B2B workshop has been organised by the European Tourism Association (ETOA) and is set to be attended by over 170 travel buyers from around the world. It involves a series of pre-scheduled, one-to-one video appointments – connecting the companies from Ireland with the international travel buyers.

The aim is to showcase the island of Ireland to these key travel buyers and to build anticipation for future trips to Ireland – as Tourism Ireland and tourism operators across the island of Ireland get ready to welcome international visitors once again.

David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound, said: “We are really pleased to take part in ETOA’s City Fair virtual promotion. The format of virtual one-to-one appointments provides a great opportunity for our partners to showcase their product or experience, and the island of Ireland, to the important international travel buyers.

“Our message for those travel professionals is that we can’t wait to roll out the green carpet and welcome their clients back to our shores. We’ll be assuring them that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”

Notes To Editors

  •  Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.