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26 Jan 2021

Virtual tourism showcase for the island of Ireland at Britain & Ireland Marketplace

~ Tourism Ireland and partners attend Britain & Ireland Marketplace ~

Some 120 tourism enterprises from around the island of Ireland are joining Tourism Ireland virtually at Britain & Ireland Marketplace (BIM), today (26 January).

BIM is an annual, B2B workshop, organised by the European Tourism Association (ETOA) to showcase Britain and the island of Ireland. This year’s online event will be attended by around 150 tour operators and travel buyers from around the world. It involves a series of pre-scheduled, one-to-one appointments – with the companies from Ireland meeting with the international travel buyers. The aim is to showcase the island of Ireland to these influential buyers, to position us well for when the time is right to welcome international visitors once again.

David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound, said: “We are really pleased to take part in BIM this year. The format of virtual one-to-one appointments provides a good opportunity for our partners to showcase the island of Ireland to the important international travel buyers. Our message for those buyers is that, when the time is right, we will have everything ready to welcome international visitors back to our shores. We’re assuring our international travel trade partners that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.