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09 Nov 2020

World Travel Market goes virtual

100 tourism enterprises from Ireland engage in thousands of meetings on Tourism Ireland’s virtual stand

Some 100 tourism companies from around the island of Ireland are joining Tourism Ireland at World Travel Market Virtual this week. World Travel Market – which kicks off today (9 November) – is traditionally the largest B2B event in the global travel and tourism calendar. 

This year, because of COVID-19, World Travel Market will take place as an online event for the first time ever – called World Travel Market Virtual (WTM Virtual). Over the next three days, tourism companies from Ireland will join Tourism Ireland on its virtual stand for the three-day event, meeting and doing business with key travel professionals from around the world.

The aim is to showcase the island of Ireland to these influential travel professionals, to position us well for 2021 – for when the time is right to welcome international visitors once again.

Niall Gibbons, CEO of Tourism Ireland, said: “As we approach the end of 2020 and what has been a devastating year for travel and tourism, World Travel Market has perhaps never been more important for us than it is this year. So, Tourism Ireland is delighted that a record number of tourism organisations from around the island of Ireland are participating in WTM Virtual – all of us sharing the message with the international travel trade that, when the time is right, we will have everything ready to welcome overseas visitors back to our shores. We are assuring our international trade partners that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”
  Tourism Ireland’s virtual stand at World Travel Market Virtual.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.