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16 Nov 2020

Sir James Galway joins Tourism Ireland to promote Northern Ireland around the world

Belfast-born and world-renowned virtuoso flute player, Sir James Galway OBE, has joined Tourism Ireland in a new promotion for Northern Ireland – a short video featuring a beautiful rendition of Danny Boy.
In the video, Sir James – nicknamed ‘The Man with the Golden Flute’ – tells viewers that Danny Boy or the Londonderry Air is the most beautiful tune he knows, which he played on the streets of Belfast, where he grew up. He invites viewers to “come and visit us one time in Northern Ireland and we will play it for you”.
During his performance, viewers will also see some of our iconic locations – including places like Titanic Belfast, Derry’s city walls and Peace Bridge, Mussenden Temple, the Dark Hedges, Dunluce Castle, the Carrick-a-Rede Rope Bridge and The Gobbins.
To view the video, click here.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Tourism Ireland was delighted to work with Sir James Galway to create this truly uplifting video. It will be seen by our fans and followers on social media around the world, reminding them why Northern Ireland will be such a great choice for a holiday or short break, when the time is right.
“Tourism Ireland’s aim is to ensure that Northern Ireland and the island of Ireland remain ‘front-of-mind’ among prospective visitors everywhere, until such time as they can visit again. Once this crisis is past and the island of Ireland is open again to international visitors, we in Tourism Ireland will be ready to roll out an extensive recovery kick-start programme and to play our part in delivering a sustainable recovery for the long-term future of our industry.”
This video is part of Tourism Ireland’s #FillYourHeartWithIreland (#FYHWI) online initiative. At a time when international visitors cannot travel here, Tourism Ireland is rolling out its #FYHWI campaign – sharing inspirational content about the island of Ireland with its millions of fans and followers on social media, including Facebook, Instagram, Twitter and YouTube.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.

Previous Press Release

09 Nov 2020

World Travel Market goes virtual