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04 Nov 2020

A taste of Ireland at ‘Flavours20’ virtual tourism event

Some 100 tourism companies from around the island of Ireland are taking part in a virtual B2B tourism workshop called ‘Flavours20’ today (4 November). 

‘Flavours of Ireland’ is an annual event, organised by Tourism Ireland to grow our share of the valuable travel business delivered by UK inbound tour operators to the UK and Europe from all over the world. 

This year, because of COVID-19, ‘Flavours of Ireland’ will take place as an online event for the first time ever – called ‘Flavours20’. Tourism Ireland will facilitate, via an online system, a series of pre-scheduled appointments for the UK inbound tour operators (who’re mostly based in London) to meet with the tourism companies from Ireland. The aim is to showcase the island of Ireland to these influential UK buyers, to position us well for 2021 – for when the time is right to welcome international visitors once again. 

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland is delighted that 100 tourism organisations from the island of Ireland and so many of the leading UK inbound tour operators are taking the time to join us at our virtual ‘Flavours20’ workshop today. 

“Our message for the UK inbound buyers is that, when the time is right, we will have everything ready to welcome international visitors back to our shores. We’ll be assuring our international travel trade partners that tourism companies across the island of Ireland have been implementing all the required new health and safety measures – but will still be ready to deliver a fantastic holiday experience for their clients.”

In advance of Flavours20, Tourism Ireland delivered a hamper full of delicious produce from around the island of Ireland to all the participating UK buyers. It contains produce like Dart Mountain Cheese from the Sperrins, Ballymaloe Relish, gin from the Boatyard Distillery in Enniskillen, Ditty's Irish Oatcakes, Hazel Mountain Chocolate from Co Clare, Guinness crisps and even some Waterford Crystal glasses!

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.