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20 Nov 2020

1 million Italians to tune in to Ireland on popular TV show

Images of Ireland will be beamed into the homes of around 1 million people across Italy this evening (20 November), when an episode of a popular TV show will air during prime time on Italia 1, a major national Italian TV channel. 

Roberto Giacobbo, the presenter of a documentary series called Freedom: Oltre il Confine (meaning ‘Freedom: Beyond the Border’), visited Ireland last year. Filming was supported by Tourism Ireland and Fáilte Ireland.

In this evening’s 25-minute episode, Italian viewers will see Roberto visit the Hill of Tara, Newgrange, Knowth, Clonfert and the Long Room at Trinity College. The episode is the third of four episodes dedicated to Ireland, which are highlighting our rich heritage and culture. The TV programme is regularly seen by around 1 million viewers, with millions more watching on catch-up TV and on social media.

Ornella Gamacchio, Tourism Ireland’s Manager Italy, said: “Tourism Ireland was delighted that Freedom: Oltre il Confine chose to film in Ireland last year. This evening’s episode – which will be seen by around 1 million Italians – is a fun way of shining a spotlight on Ireland, reminding viewers of our rich heritage and culture. It will help ensure that the island of Ireland stays front-of-mind with prospective Italian travellers, until such time as they can visit again.”
  Italian TV crew, during filming for Freedom: Oltre il Confine last year, at Newgrange.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.

Previous Press Release

18 Nov 2020

Tourism Ireland hosts ‘Ireland Virtual Expo’