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09 Mar 2020

Showcasing Ireland in Washington DC

Tourism Ireland attended the Travel & Adventure Show in Washington DC this weekend – promoting the island of Ireland as a great vacation destination with lots of options for outdoor activities and soft adventure.

The annual two-day event provided an excellent platform to showcase some of our superb soft adventure and outdoor activities to potential US holidaymakers, as well as to US travel advisors, lifestyle and travel journalists and influencers.

Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “Our presence at the Travel & Adventure Show in Washington DC was an excellent opportunity to spread the word about the many great things to see and do in Ireland, including our outdoor activities and soft adventure, and to encourage US holidaymakers to put the island of Ireland on their vacation ‘wish-list’ for 2020.”

Tourism Ireland will prioritise North America once again in 2020, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure.
US travel advisors pictured with Paul McDonagh, Tourism Ireland (left); and James Foley, Beyond the Glass Adventure Tours (right), at the Travel & Adventure Show in Washington DC.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.