~ Tourism Ireland welcomes visit by The Duke and Duchess of Cambridge ~
Tourism Ireland welcomes this week’s visit by The Duke and Duchess of Cambridge, which is good news for tourism and a unique opportunity to convince potential holidaymakers in our largest tourism market to visit Ireland during 2020.
During their time here, the royal couple will enjoy our wonderful culture and hospitality. They will also get to sample Galway 2020 and our unique Gaelic games.
A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain and elsewhere around the world. Tourism Ireland aims to inspire people to come and follow in the royal couple’s footsteps, with inviting messages which demonstrate the friendliness, welcome and fun for which Ireland is renowned. The organisation’s promotional activity to leverage the tourism benefits of the visit includes:
- a ‘Welcome to Dublin’ event for international journalists in Dublin to cover the royal visit;
- distribution of images of Ireland (including images of some of the locations the royal couple will visit) to influential British travel, lifestyle and news journalists;
- extensive social media activity – on Facebook and Twitter – sharing images of some of our top attractions and joining in the positive online conversations about Ireland.
The Duke and Duchess of Cambridge in Howth, Co Dublin.
Niall Gibbons, CEO of Tourism Ireland, said: “This week’s visit by the Duke and Duchess of Cambridge is a wonderful opportunity to showcase Ireland to a huge audience of prospective holidaymakers across Britain and has the potential to deliver a boost to Irish tourism. A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain, and elsewhere around the world, and providing a truly unique opportunity to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.”
Britain continues to be a very important market for tourism to the island of Ireland, delivering 42% of all overseas visitors and around 24% of all overseas tourism revenue. In 2019, we welcomed around 4.7 million British visitors to the island of Ireland.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.