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09 Mar 2020

Longford County Council visits Tourism Ireland in New York

Representatives of Longford County Council, who are in New York for the St Patrick’s Day period, met with senior executives from Tourism Ireland on Friday (6 March). They were briefed on Tourism Ireland’s promotional programme in the United States for 2020.

Tourism Ireland is prioritising North America once again in 2020, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure.

“We were delighted to meet with the representatives of Longford County Council and to have the opportunity to brief them about the promotional programme we are undertaking in the United States this year,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “Around St Patrick’s Day, we will take every opportunity to capitalise on Ireland’s heightened profile. Our aim is to bring a smile to the faces of people everywhere and to convey the message that the island of Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.”

Over the coming days, Tourism Ireland will participate in and promote the island of Ireland at a range of St Patrick’s Day events across the United States. Numerous landmarks will participate in Tourism Ireland’s Global Greening initiative to celebrate St Patrick and Ireland – including Madison Square Garden, the famous ‘Welcome’ sign in Las Vegas, the Chicago River, Boston City Hall and the spectacular Niagara Falls.
Billy Condon, Tourism Ireland; John Brannigan, Longford County Council; Orla Carey, Tourism Ireland; and Seamus Butler, Longford Municipal District, in the Tourism Ireland office in New York.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.