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15 Jul 2020

Tourism Ireland teams up with Abbey Theatre to share ‘theatrical postcards’ from Ireland with the world

Author and activist Sinéad Burke stars in new Tourism Ireland film showcasing Ireland’s theatre culture

Tourism Ireland has teamed up with the Abbey Theatre to showcase its new digital theatre experience, Dear Ireland – which brings together the voices of 50 writers and 50 actors in a collection of ‘theatrical postcards’ from Ireland.

To highlight this digital theatre experience and to celebrate our wonderful theatre culture, Tourism Ireland is creating a series of three short films with some of the actors and writers involved in the Dear Ireland project – including author, activist and teacher Sinéad Burke, as well as Derry Girls stars Nicola Coughlan and Siobhán McSweeney.

The first film features Sinéad Burke, who shares insights into her play, These Four Walls, performed by actress Eleanor Walsh. She also speaks about her love for Ireland and some of her favourite places, including Co Meath and the Cliffs of Moher. The film features spectacular scenery and some of our top attractions like the 5,000-year-old Hill of Tara, the Long Room at Trinity College, Glendalough, Skellig Michael, Fanad Lighthouse and Newgrange.

To view the film, click here.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to work with the Abbey Theatre and Sinéad Burke to create this wonderful short film. It allows us to keep the beauty of Ireland to the fore and to showcase our authentic home-grown talent around the world. While we may not be able to travel just now, this film will inspire people for their future visit – reminding viewers, including our ‘culturally curious’ audience, of our wonderful theatre culture, our stunning scenery and the sense of pride that makes Ireland such a special place to visit. We look forward to sharing the other films in the series, which will feature Derry Girls stars, Nicola Coughlan and Siobhán McSweeney.”

In the film, Sinéad Burke praises Ireland, saying: “What makes Ireland interesting, curious, different, important … is its people. We have a voice and a perspective that is global. What I love most about holidays in Ireland is exploring the things that you’ve heard about. There is so much beauty to be found. Even exploring Co Meath where I live, I mean there are such wonders. And then you go to the Cliffs of Moher and are just so impressed by the reality that they exist at all.”

The series of short films will be shared with Tourism Ireland’s fans and followers on its social platforms – including Facebook (almost 4.6 million fans worldwide), Instagram (804,000 followers), Twitter (530,000 followers) and YouTube.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.