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27 Jul 2020

Ireland’s culinary scene showcased in popular US baking magazine

150,000 American baking enthusiasts to read all about the island of Ireland

A popular US baking magazine, called Bake from Scratch, has dedicated its entire July/August issue to the island of Ireland’s culinary scene. The bumper ‘Authentic Ireland’ edition features delicious recipes and interviews with many local food producers, as well as some of our top ‘foodie’ experiences. Bake from Scratch has a print circulation of 150,000 and a digital monthly reach of around 30 million readers.

Earlier this year, Tourism Ireland in the United States partnered with premier kitchen and home furnishings retailer Williams Sonoma and Bake from Scratch magazine. As part of the collaboration, a team of editors from Bake from Scratch and Williams Sonoma – together with a videographer, photographer and five food and lifestyle bloggers – visited in January to capture content for the ‘Authentic Ireland’ edition.

The resulting July/August magazine features ‘mouth-watering’ photography throughout and some great articles – including “In the kitchen with Darina Allen and Shane Smith”, “The bakeries of Dublin”, “The essential ... Irish soda breads” and “Sláinte! Baking with Irish spirits”.

Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “Tourism Ireland was delighted to welcome the Bake from Scratch and Williams Sonoma teams on a culinary adventure around the island of Ireland last January. We are really pleased with the excellent coverage in the special ‘Authentic Ireland’ edition of Bake from Scratch. It’s a great way of keeping the island of Ireland and our superb culinary scene to the fore in the US. We look forward to welcoming American visitors to the island of Ireland, as soon as the time is right.”



Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.