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13 Jan 2020

Tourism Ireland ‘lines out’ with Aer Lingus and Racing 92 to push Ireland in France!

~ Highlighting new flight from Paris to Shannon ~

Tourism Ireland has joined forces with Aer Lingus and Paris rugby club Racing 92 – in a new promotion to encourage French holidaymakers to come and discover the Wild Atlantic Way this year. The partnership kicked off yesterday – during the match in Paris between Munster and Racing 92.

The new promotion involves a high impact ad running pitch-side during the game – highlighting the new Aer Lingus flight from Paris to Shannon, which will operate four times weekly from the end of March. It also includes Tourism Ireland’s TV ad, broadcasting inside the Paris La Défense Arena, as well as on the giant screens outside; as well as online ads on the Racing 92 digital platforms.

The ads will also run during two upcoming games at the Racing 92 stadium in Paris – in mid-February when Racing 92 takes on Toulouse and at the end of February, during the match against La Rochelle.

“We know that the Wild Atlantic Way holds a special appeal for French holidaymakers – so this partnership is an ideal opportunity to promote the new Aer Lingus flight, bringing them directly to Shannon and the heart of the West of Ireland,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe.

“France is one of the top four markets for tourism to the island of Ireland. Tourism Ireland will roll out an extensive and targeted programme of promotional activity again in 2020, to continue to grow French visitor numbers and, in particular, to encourage more of them to come and explore our regions and less-visited attractions during the off-peak season.”

  Fiona Dunne, Tourism Ireland; and Declan Power, Shannon Airport, in front of the ad promoting the new Aer Lingus flight from Paris to Shannon, in the Paris La Défense Arena.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.