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31 Jan 2020

Spanish TV shines a spotlight on Northern Ireland

~ 1+ million Spaniards to tune in to Northern Ireland ~

A crew from RTVE La 2 – a TV channel in Spain – has been filming in Northern Ireland this week, as guests of Tourism Ireland and Tourism NI. They’re filming here for two different programmes – called Turismo Rural en el Mundo and Senderos del Mundo. Each programme will air to an estimated 500,000 viewers, or potential holidaymakers for Northern Ireland, across Spain.

The TV crew’s action-packed itinerary included the Causeway Coastal Route and places like Glenariff, Cushendun, Ballycastle and the Giant’s Causeway. They also filmed around the historic walls of Derry and spent time in Armagh city and Downpatrick at some of the attractions associated with St Patrick. In Belfast, the crew checked out Titanic Belfast, SS Nomadic and HMS Caroline, before continuing to Hillsborough Castle and Gardens.

Barbara Wood, Tourism Ireland’s Manager Spain, said: “Tourism Ireland was delighted to invite RTVE La 2 to film in Northern Ireland this week. Each of the programmes they’re filming here will be seen by around 500,000 viewers, inspiring them to put Northern Ireland on their holiday ‘wish list’ for 2020 and beyond.

“Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in Spain and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films in Northern Ireland.”

 
Colette Kelly, Tourism Ireland; Luis Pecero, cameraman; Isabel Ambrona, production assistant; Juan Frutos, producer (and his dog Migas); and Abel Rodriguez, camera assistant, during filming in Ballycastle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2019, we welcomed around 2.26 million overseas visitors to Northern Ireland, delivering revenue of approximately £570 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.