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13 Jan 2020

Ireland says Guten Tag! Targeting German holidaymakers at travel fair in Stuttgart

Tourism Ireland in Germany has kicked off its 2020 programme of promotions at CMT (holiday exhibition) in Stuttgart this week. Tourism Ireland is joined at CMT by 17 tourism businesses from the island of Ireland and Germany.

CMT is one of the biggest travel fairs in Germany, attracting more than 260,000 visitors – or potential holidaymakers for Ireland – looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as travel and lifestyle journalists, during the nine-day event.

Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “CMT is our first travel fair of 2020 – which provides us with an excellent platform to encourage German travellers to put Ireland on their holiday ‘wish-list’ for 2020 and remind them about all the many things to see and do around the island of Ireland.

“Germany is our third-largest source of visitors. Tourism Ireland will roll out an extensive and targeted programme of promotional activity again in 2020, to continue to grow German visitor numbers and, in particular, to encourage more of them to come and explore our regions and less-visited attractions during the off-peak season.”

In 2020, Tourism Ireland will roll out a new ‘twinning’ initiative – which will see each overseas market ‘twinning with’ a specific region in Ireland. Germany will twin with Mayo and Sligo this year – placing a special focus on both counties, including ease of access. The organisation will continue to highlight flights from Germany to the island of Ireland, including the Ryanair service from Cologne to Knock.

Promoting the Wild Atlantic Way, Ireland’s Ancient East, Dublin, Belfast and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in Germany, and elsewhere around the world, in 2020.
Audrey Elliott, Ireland West Airport Knock (left); and Swetlana Gorski, Tourism Ireland, at CMT in Stuttgart.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.