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25 Feb 2020

Targeting luxury travellers for the island of Ireland

~ Tourism Ireland and partners attend TFest in Dubai ~

Three tourism businesses from the island of Ireland are joining Tourism Ireland in Dubai this week for TFest – a luxury travel festival which connects influential luxury travel buyers with luxury hotels and suppliers.

The three-day B2B event involves ‘matchmaking’ meetings set up using AI (artificial intelligence), helping to ensure the delegates meet, and connect with, more of the right people than ever before. It also involves networking opportunities with around 250 influential luxury travel buyers from Europe, the Americas, Africa, the Middle East and Asia and is valuable opportunity to meet, and do business with, those influential buyers who design unique, luxury travel itineraries for their high net-worth international clients.
“TFest in Dubai is an excellent platform to showcase our superb luxury tourism offering,” said Louise Finnegan, Tourism Ireland’s Head of Business Partnership. “The format of one-to-one appointments provides a valuable opportunity for Tourism Ireland and our partners to meet, and network with, some of the most influential luxury travel professionals and buyers from all over the world – ensuring the island of Ireland is ‘top of mind’ for them in 2020 when recommending destinations to their clients.”
Michelle Maguire, Ireland’s Blue Book; Siobhán Naughton, Tourism Ireland; Anita Higgins, Adare Manor; Joyce McElroy, Tourism Ireland; and Leigh Heggarty, Galgorm Spa & Golf Resort, at TFest in Dubai.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.


Previous Press Release

24 Feb 2020

The island of Ireland says ‘Hola’ in Spain!