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14 Feb 2020

Getting the scoop for the island of Ireland! Tourism Ireland in Italy presents themes and stories for 2020 to top travel journalists and bloggers

Tourism Ireland in Italy highlighted the island of Ireland, and the many great reasons for Italian holidaymakers to visit in 2020, at an event in Milan attended by around 100 travel and lifestyle journalists, bloggers and influencers.

The event was designed to entertain and inform the guests about the island of Ireland and really bring the destination to life – presenting new themes and story ideas for 2020 to the media and influencers. It involved a full day of presentations, networking, as well as interactive sessions including a cooking demo by Tracey’s Farmhouse Kitchen in Killinchy and a whiskey tasting. Other organisations showcasing the best of the island of Ireland included Galway 2020, Kingdom Food Tours, the National Trust, Clonalis House and MoLI (Museum of Literature Ireland). Fun photo opportunities for the influencers and journalists helped stimulate sharing and conversation about Ireland on social channels during the event.

Tourism Ireland also took the opportunity to unveil the new destination brand for Northern Ireland – Embrace a Giant Spirit – in Italy. Tourism Ireland will be pulling out all the stops this year to highlight Northern Ireland, using this new brand to deliver ‘stand-out’ for Northern Ireland, in Italy and elsewhere around the world. Ireland’s Hidden Heartlands was also showcased at the event.

Speaking in Milan, Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “In 2019, we welcomed around 392,000 Italian visitors to Ireland. We are now focused on the year ahead. Our aim is to continue to grow Italian visitor numbers and, in particular, to encourage more of them to come and explore our regions and less-visited attractions during the off-peak season.

“We’re delighted to unveil the new destination brand for Northern Ireland, Embrace a Giant Spirt, to the influential travel and lifestyle media here in Italy. We are confident that this new brand will give Northern Ireland real ‘stand-out’. Our message is that there’s never been a better time to visit Northern Ireland.”

Tourism Ireland also took the opportunity to highlight its new ‘twinning’ initiative for 2020 – which will see each overseas market ‘twinning’ with a specific region on the island of Ireland. Italy is ‘twinning’ with the Dingle Peninsula, so Tourism Ireland in Italy will place a special focus on Dingle and Kerry this year.
  Niamh Kinsella (fourth left), Tourism Ireland; with partners from the island of Ireland, at an event for journalists and bloggers in Milan.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2019, we welcomed almost 11.2 million overseas visitors to the island of Ireland, delivering revenue of almost €5.8 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.