Some 1 million people across Italy will be tuning in to Dublin and Trinity College this evening (11 December), when an episode of a popular TV show airs during prime time on Italia 1, a major national Italian TV channel.
Roberto Giacobbo, the presenter of a documentary series called Freedom: Oltre il Confine
(meaning ‘Freedom: Beyond the Border’), visited Ireland last year. Filming was supported by Tourism Ireland and Fáilte Ireland.
In this evening’s 25-minute episode, Italian viewers will see Roberto visit Trinity College – including the Long Room of the Old Library. The episode is the final of four episodes dedicated to Ireland, which have been highlighting our rich heritage and culture. The TV programme is regularly seen by around 1 million viewers, with millions more watching on catch-up TV and on social media.
Ornella Gamacchio, Tourism Ireland’s Manager Italy, said: “Tourism Ireland was delighted that Freedom: Oltre il Confine chose to film in Ireland last year. This evening’s episode – which will be seen by around 1 million Italians – is a fun way of shining a spotlight on Trinity College and Dublin, reminding viewers of our rich heritage and culture. It will help ensure that the island of Ireland stays front-of-mind with prospective Italian travellers, until such time as they can visit again.”
TV presenter Roberto Giacobbo, during filming for Freedom: Oltre il Confine last year, at Trinity College.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- In 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.8 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 23+ million visitors in 2019.