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19 Sep 2019

The Great Canadian Bake Off!

~ 1.5+ million Canadians to read all about Northern Ireland ~

Top travel and food writers from Canada – with a combined audience of more than 1.5 million readers – were in Northern Ireland this week, to find out about our burgeoning food scene and some of the many great things to see and do here. Their visit was arranged by Tourism Ireland, in conjunction with Tourism NI.
The journalists’ itinerary saw them explore some of the traditions and tastes unique to Northern Ireland – with a visit to the Whitewater Brewery, to discover the art of beer-brewing in the heart of the Mournes, as well as a chance to sample cider-making at Longmeadow Cider in Portadown. They also learned about Northern Ireland’s traditional breads and tried their hand at baking, at the Bakehouse in Bellaghy.
Dana Welch, Tourism Ireland’s Manager Canada, said: “We were delighted to invite these influential travel and food writers to visit Northern Ireland. It’s an excellent way to shine a spotlight on the superb culinary experience on offer in Northern Ireland. Publicity is an important element of our overall promotional programme, helping to raise awareness, through the Canadian media, of the many things to see and do on a holiday in Northern Ireland.”
Food and drink are vital elements of today’s holiday experience and Tourism Ireland is encouraging prospective visitors in Canada, and elsewhere around the world, to come and experience our award-winning local produce, dine in our excellent restaurants, visit our fantastic distilleries and breweries, or perhaps take in a food trail or festival. Tourism Ireland’s message is that there has never been a more exciting time to come and discover the food scene in Northern Ireland.
Jocelyn Black, Tourism Ireland, and Canadian journalists Cinda Chavich, Calgary Herald; Lola Brown, freelance; Linda Barnard, freelance; and Rita DeMontis, Toronto Sun, enjoy a bread-making session with Bronagh Duffin, Bakehouse in Bellaghy (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.