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30 Sep 2019

Tale of two cities! 5+ million Italians to see new Tourism Ireland campaign highlighting Dublin and Belfast

Tourism Ireland has launched a new campaign in Italy – promoting Dublin and Belfast as ‘must visit’ city break destinations.
It’s a digital video campaign which will be seen by more than 5 million Italians – with 20-second videos of both cities running on popular Italian websites, as well as on Facebook and Instagram (including Instagram Stories). Click here to see the Dublin video and here to see the Belfast video.
A partnership with Dove (a leading travel magazine) will help amplify the city breaks message – with content about Dublin and Belfast, including tips and information about what’s on in both cities during the autumn and winter months, featuring in the digital edition of the magazine. This will be read by more than 7,500 Italians.
“Our new city breaks campaign is highlighting Dublin and Belfast, and some of the many great things to see and do here in the autumn and winter – encouraging Italian travellers to come and visit over the coming months,” said Niamh Kinsella, Tourism Ireland’s Manager Italy. “In 2018, we welcomed 384,000 Italian visitors to the island of Ireland. Tourism Ireland has an extensive programme of promotions under way throughout 2019, to continue to grow Italian visitor numbers and, in particular, to encourage more Italians to explore our less-visited attractions, during the shoulder and off-season months.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.