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18 Sep 2019

Spotlight on Ireland’s Ancient East in France

Tourism Ireland in France has launched a new campaign, all about Ireland’s Ancient East.

The campaign will run until mid-October and includes eye-catching outdoor ads – with a new Ireland’s Ancient East video running on 300+ digital screens in train and metro stations around Paris. It also includes a collaboration with TripAdvisor, which will deliver 7.5 million impressions (opportunities to see) – through a dedicated page on the TripAdvisor site featuring short videos, articles and consumer recommendations all about Ireland’s Ancient East.

A partnership with Havas Voyages, one of France’s largest travel agency networks, will complement the Ireland’s Ancient East campaign. A Tourism Ireland webinar (online training seminar) has informed Havas travel agents all about Ireland’s Ancient East and has highlighted various tour operator packages which feature this part of Ireland – to encourage the Havas agents to sell those packages to their clients, this autumn.  The partnership also involves the new video running on digital screens instore and in the windows of 220 Havas Voyages shops around France; as well as email marketing about Ireland’s Ancient East to the Havas Voyages database of around 500,000 customers.

“Our new campaign for Ireland’s Ancient East will be seen by millions of prospective French visitors – encouraging them to come and visit over the coming months,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe

In 2018, we welcomed 546,700 French visitors to the island of Ireland.

Monica MacLaverty continued: “France is one of the top four markets for tourism to the island of Ireland and Tourism Ireland has an extensive programme of promotions under way throughout 2019, to continue to grow French visitor numbers and, in particular, to encourage more of them to explore our less-visited attractions, during the shoulder and off-season months.”
  Ireland’s Ancient East video running on digital screens in train and metro stations in Paris.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.