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20 Sep 2019

New Tourism Ireland video highlights Ireland’s delicious – and Insta-worthy – food!

~ Fresh flavours, passionate producers and dishes served with a creative flair – Tourism Ireland reminds prospective visitors that our food is as picture-worthy as our landscapes! ~

Tourism Ireland has created a new online film showcasing the incredible range of delicious dishes and fantastic culinary experiences on offer right around the island of Ireland – which will have our overseas visitors reaching for their camera as soon as the plate reaches the table!
Ireland’s food scene has undergone something of a revolution in recent years. Artisan producers and world-class chefs have been getting creative with our produce, using fresh local ingredients to create incredible flavours. Our international visitors can follow the journey from producer to plate with delicious modern dishes served with a unique Irish twist – and not only do they taste delicious … they look amazing, too!
Titled "Your Guide to Insta-worthy food in Ireland", Tourism Ireland’s video was created to remind people everywhere why Ireland is the perfect choice for a holiday with great food! The message for prospective visitors is that our food isn’t just delicious, carefully prepared and locally sourced – it also happens to be picture perfect! Tourism Ireland is encouraging people everywhere to come and ‘Taste the Island’ and to check out our fantastic food – that looks too good not to snap!

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (more than 4.39 million fans worldwide), Twitter (522,000 followers) and YouTube.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.