JTB India Pvt Ltd – a major travel company – brought some 150 Indian visitors to Ireland over the weekend. They were welcomed by the Indian Ambassador to Ireland, HE Mr Sandeep Kumar.
The visiting group is made up of senior managers and top dealers from one of the world’s biggest car manufacturers – all based in India. They represent the important MICE (meetings, incentives, conferences and events) travel segment: senior business executives who travel to a different overseas destination each year, as a reward for their performance over the previous year.
Tourism Ireland worked closely with JTB India in advance of the visit – making several presentations to convince them to choose Ireland over other competing destinations and suggesting various locations for their final programme. The group has spent three days here and visited some of our top attractions, including the Guinness Storehouse. 2019 marks the first year that JTB India has selected Ireland for its incentive programmes.
In 2018, we welcomed an estimated 38,000 visitors from India to the island of Ireland, according to Tourism Ireland. Tourism Ireland is undertaking a busy programme of promotional activity throughout 2019, to continue to grow visitor numbers from India.
“Business tourism is one of the most lucrative forms of tourism, with visitors travelling here for business purposes spending almost three times more than a leisure visitor – so we are delighted that JTB India has chosen Ireland for the 2019 reward trip for these business executives,” said Huzan Fraser, Tourism Ireland India. “We know that companies like JTB India are looking for truly unique experiences for their reward programmes, so this visit is good news indeed and presents us with an excellent opportunity to showcase Ireland as a premier destination.”
HE Sandeep Kumar, Indian Ambassador to Ireland (seventh left), welcomes Indian executives to Dublin.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.