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24 Sep 2019

French travel influencers explore our ‘great outdoors’

Three popular French outdoor and travel influencers – with a combined online audience of around 135,000 followers – have been exploring our ‘great outdoors’, finding out about some of our top outdoor experiences and attractions. They are here as guests of Tourism Ireland, Tourism NI and Fáilte Ireland.
 
The influencers – Caroline Ricard (aka Les Exploratrices), Clara Ferrand (aka Wild Road) and Vanessa Lauria (aka Our American Dream) – are sharing their experiences here with their fans and followers via their different social media channels.
 
Their action-packed itinerary saw them discover the walled city of Derry on a new ‘boom board’ tour. They enjoyed a self-guided bike ride around Glenveagh National Park and a guided walk at Sliabh Liag with local guide Paddy Clarke.
 
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Blogs and social media are recognised as strong influencers for prospective holidaymakers, so Tourism Ireland was delighted to invite these French influencers to visit the island of Ireland. They’ve been documenting their entire visit online – sharing lots of great photos and content about our outdoor experiences and inspiring their fans and followers to come and discover the island of Ireland for themselves.”
 
France is one of the top four markets for tourism to the island of Ireland.
 
Monica MacLaverty continued: “In 2018, we welcomed 546,700 French visitors to the island of Ireland. We are undertaking an extensive and targeted programme of promotional activity in France again throughout 2019 – to continue to grow French visitor numbers and, in particular, to encourage more French holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”

 
French influencers Vanessa Lauria, Our American Dream; Caroline Ricard, Les Exploratrices; and Clara Ferrand, Wild Road, with Adeline Danthon, Tourism Ireland, enjoying a bike ride around Glenveagh National Park.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.

Previous Press Release

23 Sep 2019

New Tourism Ireland video highlights Galway 2020