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24 Sep 2019

Arabian exposure for the island of Ireland

~ 25 million Arabian viewers to tune in to the island of Ireland ~

A crew from Al Arabiya – a popular TV news channel based in Dubai – has been filming on the island of Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI. They’re filming here for two different shows – each will air to an estimated 25 million viewers, or potential holidaymakers for Ireland, in the Middle East.
 
The TV crew’s action-packed itinerary included Bunratty Castle and Folk Park, Galway city, Kylemore Abbey, Monea Castle near Enniskillen, Lough Navar Forest and Titanic Belfast.
 
Aisling McDermott, Tourism Ireland’s Manager Asia, said: “Tourism Ireland was delighted to invite the Al Arabiya crew to film around the island of Ireland this week. Each of the programmes they’re filming here will be seen by around 25 million viewers, inspiring them to put Ireland on their holiday ‘wish list’ for 2020.”
 
In 2018, we welcomed around 71,000 visitors from the Middle East to the island of Ireland. As well as highlighting the many things to do and see here, a key message for Tourism Ireland is the fact that Ireland is now visa free for UAE nationals.
 
Aisling McDermott continued: “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in the GCC and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.”
 
Heba Souna Alla and Ayham Kasen, both Al Arabiya, during filming at Bunratty Castle and Folk Park.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.

Previous Press Release

23 Sep 2019

New Tourism Ireland video highlights Galway 2020