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26 Sep 2019

Arabian exposure for Northern Ireland

~ 25 million Arabian viewers to tune in to Northern Ireland ~

A crew from Al Arabiya – a popular TV news channel based in Dubai – has been filming in Northern Ireland this week, as guests of Tourism Ireland and Tourism NI. They’re filming here for two different shows – each will air to an estimated 25 million viewers, or potential holidaymakers for Northern Ireland, in the Middle East.
 
The TV crew’s action-packed itinerary included filming at Belleek Pottery in Co Fermanagh and in Belfast, at Titanic Belfast and other sites around the city.
 
Aisling McDermott, Tourism Ireland’s Manager Asia, said: “Tourism Ireland was delighted to invite the Al Arabiya crew to film in Northern Ireland this week. Each of the programmes they’re filming here will be seen by around 25 million viewers, inspiring them to put Northern Ireland on their holiday ‘wish list’ for 2020.”
 
In 2018, we welcomed around 71,000 visitors from the Middle East to the island of Ireland.
 
Aisling McDermott continued: “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in the GCC and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films in Northern Ireland and elsewhere around the island of Ireland.”
 
Patricia McCauley, Belleek Pottery (left), with Heba Souna Alla and Ayham Kassen, both Al Arabiya TV, during filming at Belleek, Co Fermanagh.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.