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10 Sep 2019

500,000+ Germans to tune in to the Wild Atlantic Way

~ Popular German travel programme films in Ireland ~

A crew from Hessischer Rundfunk, a national TV station in Germany, has been filming in Ireland this week – for a popular travel programme called Service:Reisen Die Ratgeber, which showcases different destinations around the world and offers holiday tips to German travellers. They are here as guests of Tourism Ireland and Fáilte Ireland.
The TV crew will produce a 45-minute episode all about Ireland – as well as a series of five short episodes – which will air in early 2020 to more than 500,000 viewers, or potential holidaymakers for Ireland. They’ve been filming along the Wild Atlantic Way, at lots of different locations, including Dingle and Slea Head, Scattery Island, Kilkee, the Burren, Kylemore Abbey and the Lost Valley.
“Tourism Ireland was delighted to invite this German TV crew to film on the Wild Atlantic Way this week”, said Peter Nash, Tourism Ireland’s Manager for Central Europe. “The episode will be seen by more than 500,000 Germans, inspiring them to put Ireland on their holiday ‘wish list’ for 2020. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in Germany and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.”
Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.
Peter Nash continued: “In 2018, we welcomed 783,700 German visitors to the island of Ireland. Tourism Ireland has an extensive programme of promotions under way throughout 2019, to continue to grow German visitor numbers and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”
Mark Hammerl (sound engineer); Bernd Goetz (cameraman); Nathaly Janho (director); and Tony Kirby, Heart of Burren Walks, filming in the Burren National Park for the popular German travel programme called Service:Reisen Die Ratgeber.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.