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20 Sep 2019

‘Big Drive’ to grow golf tourism – at BMW PGA Championship in Wentworth

Tourism Ireland’s drive to grow the number of golf visitors to the island of Ireland continues this week – at the BMW PGA Championship at Wentworth, in south-east England. Three tourism companies from the island of Ireland joined Tourism Ireland at this important event in the golfing calendar.
One of the European Tour’s biggest golf competitions, the BMW PGA Championship attracts top players, thousands of spectators and international journalists each year – providing a fantastic platform to showcase our world-class golf. Golf holidays on the island of Ireland continue to be a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation is rolling out an extensive programme of promotions to grow the number of golf tourists in 2019 and beyond.
“Our presence at this year’s BMW PGA Championship provided us with another excellent opportunity to highlight our world-class golf,” said Julie Wakley, Tourism Ireland’s Head of Great Britain.“This is just one element of Tourism Ireland’s busy promotional programme to encourage more golfers in Britain to consider a holiday on the island of Ireland this year. Our promotions are reminding golfers about the fantastic courses where our champions honed and perfected their skills. We’re also taking every opportunity to highlight the fact that the Ryder Cup will take place at Adare Manor in 2026.”
Joe Cruise, Tourism Ireland; and Sharon Shadlow, Tulfarris Hotel & Golf Resort, at the BMW PGA Championship at Wentworth.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.