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02 Oct 2019

Tourism Minister Brendan Griffin attends ‘Flavours of Ireland’ event in London

~ B2B workshop aims to grow our share of huge worldwide travel market ~

Tourism Minister Brendan Griffin joined tourism enterprises from the island of Ireland in London this week, for Flavours of Ireland 2019. ‘Flavours’ is Tourism Ireland’s annual B2B tourism workshop, where tourism companies from Ireland meet and do business with around 120 top UK inbound tour operators.
Now in its 17th year, Flavours of Ireland aims to grow our share of the huge worldwide travel market. Attended by UK inbound tour operators who bring business to Ireland and the UK from all over the world (including the US, Mainland Europe, Asia, Australasia and Africa), this event was an excellent opportunity for the participating tourism operators from Ireland to highlight and sell their product to these important decision-makers and to encourage them to feature the island of Ireland in their 2020 holiday and tour programmes.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Tourism Ireland is delighted that so many tourism organisations from the island of Ireland and so many of the leading UK inbound tour operators took the time to join us at our ‘Flavours’ event again this year. We very much welcome the business and networking opportunities it presented. Our aim is to increase awareness of the island of Ireland among these hugely influential tour operators and to help Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.”
Siobhan McManamy continued: “Figures published by the CSO last week confirm that we welcomed almost 7.4 million overseas visitors during the January to August period, a modest growth of +2.2% over the same eight-month period in 2018. Tourism Ireland has a really extensive autumn campaign in full swing right now, which aims to take advantage of late booking trends around the world, as there is still plenty of business to play for.  Many people are opting for shorter holiday breaks and autumn is a really good opportunity, with many world-class festivals and events happening right around the island. One of our key objectives is to drive more business to our regions, right throughout the off-peak and shoulder season months.”
Joan O’Shaughnessy, Chairman of Tourism Ireland; Siobhan McManamy, Tourism Ireland; Gloria Cuttica Interopa; Tourism Minister Brendan Griffin; and Harriet Ayim, Interopa, at Flavours of Ireland 2019 in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.