Welcoming the additional funding allocated to Tourism Ireland in Budget 2020, Niall Gibbons, CEO of Tourism Ireland, said: “We very much welcome the additional €6 million which has been allocated to Tourism Ireland – to be used for promotional campaigns between now and the end of 2019. The additional funding will allow us to roll out strong end-of-year campaigns, which will deliver a message of reassurance to prospective visitors around the world. Our Brexit research indicates a heightened risk of consumers postponing trips, due to uncertainty. This funding will also complement our existing programme of activity for Q4, allowing us to undertake kick-start campaigns in our key markets, to position us well for 2020.”
“We also welcome the announcement of a separate fund of €40 million for tourism, in the event of a no-deal Brexit. We hope that this fund won’t be necessary, but it demonstrates the Government’s continued commitment to Irish tourism in these extraordinary times.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.