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21 Oct 2019

Targeting luxury travellers for Ireland

~ Tourism Ireland and partners attend the Private Luxury Forum in Montenegro ~

Four Irish tourism businesses joined Tourism Ireland in Montenegro, at the Private Luxury Forum (PLF). PLF is an event which connects influential luxury travel professionals with luxury hotels and suppliers.
The three-day event – which attracted more than 80 luxury buyers from around Europe – involved a series of one-to-one appointments and networking sessions. It was a valuable opportunity to meet, and do business with, the influential travel professionals who design unique, luxury travel itineraries for their high net-worth international clients.
“The Private Luxury Forum in Montenegro was an excellent platform to showcase our superb luxury tourism offering”,
said Louise Finnegan, Tourism Ireland’s Head of Business Partnership. “The format of one-to-one appointments provided a valuable opportunity to meet, and network with, luxury travel professionals and buyers from Europe – ensuring Ireland is ‘top of mind’ for them in 2020 when recommending destinations to their clients.”

Sheila King, Sheens Fall Lodge; Steve Fenton, MHL Hotel Collection; Carol Hinch, Ballynahinch Castle Hotel; Geraldine Egan, Tourism Ireland; and Alison Deegan, Original Irish Hotels, at the Private Luxury Forum in Montenegro.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.

Previous Press Release

17 Oct 2019

Spanish travel professionals say Olé to Ireland