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24 Oct 2019

Northern Ireland provides backdrop for Austrian watch campaign

~ 500,000+ Austrians to see stunning images of Northern Ireland ~

More than half a million Austrians will see stunning images of Northern Ireland later this year, in a new ad campaign for Holzkern – a unique watch-making company in Austria which uses wood and stone to create their timepieces.
Invited here by Tourism Ireland in Austria, a film crew spent almost one week travelling around Northern Ireland, capturing content for the watch company’s website and their ads for social media. The footage will go live this winter – and will be seen by more than 500,000 Austrian people.
The crew followed an itinerary designed by Tourism NI and filmed at locations along the Causeway Coastal Route, including the Gobbins Cliff Path, the Lightkeeper’s House at Blackhead Lighthouse, Carrick-a-Rede Rope Bridge and Rathlin Island. They also ventured out by boat from Portrush, on a ‘Catch and Sea’ tour with Causeway Foodie Tours, and captured spectacular aerial footage from a helicopter trip along the coast. The crew also filmed in Fermanagh – on Lough Erne, on Devenish Island and in the Finn Lough bubble domes; and also spent time in Belfast and in County Down.
Simon Bopp, Tourism Ireland Austria, said: “We are delighted that Holzkern, a unique watch-maker in Austria, chose Northern Ireland as the location for their new promotional campaign. With more than 500,000 people set to see the campaign, it’s a tremendous opportunity to showcase Northern Ireland. The images will highlight our beautiful scenery, whetting the appetite of Austrian holidaymakers to come and experience the destination for themselves.”
Wendy Gallagher, Causeway Foodie Tours; with film crew members Nico Lang and Toni Alex, at Portrush Harbour.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.