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15 Oct 2019

Maura Higgins showcases Ireland to This Morning viewers across Britain

Longford native and Love Island favourite Maura Higgins has been highlighting Ireland and our spectacular scenery on ITV’s This Morning. The final part of her three-part series – called Maura’s Love Ireland – aired today (15 October). The popular show has around 3.7 million viewers.

Tourism Ireland worked with ITV’s This Morning, to bring its new presenter Maura Higgins to Ireland. In the first episode, viewers saw Maura travel back to her home town of Ballymahon. She also travelled to Galway Bay, to visit Dunguaire Castle.

In the second segment, Maura met Gerry O’Sullivan at the Red Bank Food Company in New Quay, who encouraged her to sample oysters for the first time ever – to see if they really are the food of love! She also met the famous matchmaker Willie Daly in Lisdoonvarna. In the third episode, Maura visited Doolin Cave and the Cliffs of Moher.

“We were delighted to support Maura’s visit to Ireland,” said Julie Wakley, Tourism Ireland’s Head of Britain. “The three episodes were seen by around 3.7 million viewers across Britain – highlighting our beautiful landscape and encouraging British travellers to put the island of Ireland on their holiday ‘wish-list’. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies in Britain, and elsewhere around the world, to facilitate the making of travel and lifestyle programmes.

Britain continues to be a very important market for tourism to the island of Ireland, delivering 44% of all overseas visitors and around 25% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 42% of British visitors arriving between October and March.
Gerry O’Halloran with Maura Higgins at the Red Bank Food Company in New Quay, Co Clare.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.T
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.