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14 Oct 2019

Journalists bring some French flair to the Wild Atlantic Way

~ 4.4 million French to read all about Ireland and the Wild Atlantic Way ~

Four travel journalists from various high profile French media outlets – including a national newspaper, lifestyle magazine and travel websites – have been visiting the Wild Atlantic Way, as guests of Tourism Ireland, Fáilte Ireland and Ireland’s Blue Book.
 
The journalists – who have a combined audience of more than 4.4 million readers, or potential holidaymakers for Ireland – spent time in counties Galway and Clare. Their busy itinerary included oyster-tasting with DK Connemara Oysters, as well as a visit to Kylemore Abbey and Gardens. They flew to Inis Mór – where they enjoyed a guided tour of the island, taking in Dún Aonghasa and the Aran Sweater Market. Then it was on to Co Clare, where they enjoyed a ‘Wild Food Walk’ in Lahinch with Oonagh O’Dwyer from Wild Food Kitchen. They stayed at Currarevagh House, Cashel House Hotel and Gregans Castle Hotel.
 
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “We were delighted to invite these influential French travel writers to visit the Wild Atlantic Way. They’ve been really impressed by the choice of accommodation on offer with Ireland’s Blue Book, our attractions and wonderful scenery, as well as the friendliness of the people they’ve met.”
 
Monica MacLaverty continued: “In 2018, we welcomed 547,000 French visitors to the island of Ireland. We are undertaking an extensive and targeted programme of promotional activity in France again throughout 2019 – to continue to grow French visitor numbers and, in particular, to encourage more French holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”
 
French travel and lifestyle journalists at Currarevagh House in Oughterard, with Orlaith Moore, Tourism Ireland (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.

Previous Press Release

10 Oct 2019

Dutch bloggers ‘pass the baton’ in Kilkenny