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23 Oct 2019

Ireland says Nǐ hǎo to Chinese travel writers and influencers

~ 2.4 million Chinese to read all about Ireland’s rich literary and cultural heritage ~

Chinese travel and lifestyle journalists, writing for various lifestyle magazines, as well as a popular influencer, are visiting Ireland this week – as guests of Tourism Ireland and Fáilte Ireland.
The aim of the visit is to highlight Ireland’s rich literary scene and cultural heritage to the group’s combined audience of around 2.4 million readers and followers across China. Their busy programme included Trinity College and the Book of Kells, the Chester Beatty Library, the new Museum of Literature Ireland (MoLI), the James Joyce Centre, Powerscourt House and Gardens, as well as a tour of Yeats’ Country in Sligo.
“We’re delighted to have the opportunity to showcase Ireland, our rich culture and literary heritage to these influential Chinese writers,” said David Boyce, Tourism Ireland’s Head of Middle East, Asia and Emerging Markets. “There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand. The group’s articles, posts and photos will be seen by more than 2.4 million people in China – raising awareness of Ireland and the wide variety of things to see and do here and helping to secure a greater share of the 4 million Chinese visitors to Europe each year.”
David Boyce continued: “China is the largest outbound travel market in the world and one that Tourism Ireland is committed to growing over the coming years. In 2018, we welcomed an estimated 100,000 Chinese visitors to the island of Ireland.”
Alex Slazenger, head gardener at Powerscourt Estate (centre), welcomes Chinese journalists, tour guide Min Lin Siew (left) and Zhenzhen Tan, Tourism Ireland (second right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.