~ Tourism Ireland targets French travel agents at B2B workshop ~
Twelve (12) tourism companies from the island of Ireland travelled to Nice this week – to take part in a B2B workshop and networking event, organised by Tourism Ireland. They met with local travel agents, to inform and educate them about Ireland and, in particular, our lesser-known attractions and hidden gems.
This is the final in a series of Tourism Ireland workshops which has taken place throughout the year in the French cities of Toulouse, Bordeaux and Lyon – which have direct flights to Ireland all year round. The main aim of these workshops has been to highlight ease of access from France to Ireland to the influential travel agents; and to deliver more business to Ireland’s regions in the off-peak season.
“Our workshop and networking event provided our partners from Ireland with an excellent opportunity to meet, and do business with, travel agents in Nice – ensuring that the island of Ireland is ‘top of mind’ for these travel agents when recommending and booking holidays for their clients, particularly in the shoulder and off-season months,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe.
France is one of the top four markets for tourism to the island of Ireland.
Musician Gary Baus; Louise Egan, EPIC The Irish Emigration Museum; Aidan McNally, Teeling Whiskey Distillery; Stéphane Michaut, Plus Belle l’Europe; Alessandra Del Buono, Nice Airport; Áine McLoughlin, Aran Island Ferries; Cathy Sullivan, Tullamore Dew; Martina Canty, Fáilte Ireland; Guilhem Martin, Quartier Libre; Alexandra Mehaffy, National Trust – Giant’s Causeway; Fiona Dunne, Tourism Ireland; Seamus Heaney, Pure Cork; Viktoria Varecza, Tourism Ireland; Emmanuelle Guérin, Plus Belle l’Europe; Marie-Charles Houston, Historic Royal Palaces; Mylène Campalto, Guinness Storehouse; Alessio Monterosso, Aer Lingus; tour guide Michael Langan; and Mark McGovern, Fáilte Ireland, at the B2B workshop in Nice.
Monica MacLaverty continued: “In 2018, we welcomed 547,000 French visitors to the island of Ireland. We are undertaking an extensive and targeted programme of promotional activity in France again this year – to build on that success and, in particular, to encourage more French holidaymakers to explore our regions and less-visited attractions, during the off-peak season.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.