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25 Oct 2019

German tourism leaders visit Ireland’s Hidden Heartlands

Members of the German Marketing Partnership Group (MPG) are visiting Ireland’s Hidden Heartland’s this week, as guests of Tourism Ireland. The MPG is made up of leading German tour operators, as well as air and sea carriers, and is the official vehicle for consulting with tourism partners in Germany.
The visit was an excellent opportunity for Tourism Ireland to showcase Ireland’s Hidden Heartland’s to these senior travel representatives from Germany who make up the MPG. Their programme included visits to the Celtic Roots Studio and Dead Centre Brewing in Athlone, as well as Rathcroghan Visitor Centre and Strokestown Park House.
Peter Nash, Tourism Ireland’s Manager for Central Europe said: “We are delighted that the members of the German Marketing Partnership Group have taken the time to come and visit Ireland’s Hidden Heartlands. We believe this exciting new tourism experience has great potential among German travellers, particularly for our ‘culturally curious’ audience.”
Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.
Peter Nash continued: “In 2018, we welcomed 784,000 German visitors to the island of Ireland. Tourism Ireland has an extensive programme of promotions under way throughout 2019, to continue to grow German visitor numbers and, in particular, to encourage more German holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”

Finola O'Mahony, Tourism Ireland; Katherina Barry, DER Touristik; Ralf M Hubert and Dirk Ebert, both Irish Ferries; Katrina Gauges, Tourism Ireland; Christian Ludwig, Gaeltacht Irland Reisen; Seán Buckley, Marina Tours; Christian Rübel, Tourism Ireland; Judith Eichhorn, Service Reisen Giessen; Wulf Scheunert, BITS; Denise Quinn and Peter Nash, both Tourism Ireland, at Glasson Country House Hotel after the German MPG meeting.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.