~ 250,000+ Austrians to read all about Belfast and Northern Ireland ~
Top travel and lifestyle journalists and bloggers from Austria – representing a leading newspaper, popular magazines and travel blogs – have been visiting Belfast and Northern Ireland, as guests of Tourism Ireland and Tourism NI. The journalists have a combined audience of more than 250,000 readers.
The group’s packed programme featured lots of great suggestions for a weekend break in Belfast – including various guided walks, as well as visits to Titanic Belfast, HMS Caroline, SS Nomadic and the Crumlin Road Gaol. They also had the chance to discover the city’s culinary scene, with a ‘Taste and Tour’ experience and a visit to St George’s Market to sample some local food and drink.
“Tourism Ireland was delighted to invite these influential journalists and bloggers to visit Belfast, to experience what the city has to offer Austrian holidaymakers looking for a great weekend break,” said Siobhan McManamy, Tourism Ireland’s Head of Markets. “Their articles will be seen by more than 250,000 readers – inspiring them to come and discover Belfast and Northern Ireland for themselves.”
Siobhan McManamy continued: “Tourism Ireland’s extensive programme of promotional activity is in full swing, to continue to grow tourism numbers to Northern Ireland. Journalists’ visits like this are an invaluable part of our overall promotional programme, helping to get positive exposure for Belfast and Northern Ireland through the media around the world.”
Austrian journalists and bloggers in the Crumlin Road Gaol with Thomas Lachner, Tourism Ireland (left).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
- In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.