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11 Oct 2019

600,000 Norwegians get to ‘Taste the Island’

~ Popular Norwegian TV show films Ireland’s exciting food scene ~

Matkanalen, a popular Norwegian TV channel dedicated to food, has been filming in Ireland this week, for a travel and food show called KulTour – which has around 600,000 viewers. The film crew is here as guests of Tourism Ireland and Fáilte Ireland.
KulTour involves director Finn-Erik Rognan and producer John Kaare Hoversholm travel around the world, in search of great culinary experiences. The 45-minute episode filmed here will air in November – showcasing some of our unique food and drink experiences, regional produce, as well as our world-class chefs. It will feature places like the Guinness Storehouse and Griffin’s Bakery in Galway, as well as an interview with Michelin star chef JP McMahon, at his Aniar restaurant. It will also showcase the Burren Food Trail, Clonakilty Brewing Company and the Midleton Farmers’ Market. 
The KulTour crew will also produce a podcast about their trip to Ireland – featuring interviews with the various people they meet during their time here.
Food is a really important theme in Tourism Ireland’s programme of activity – in Scandinavia and elsewhere around the world. The organisation’s ‘Taste the Island’ promotions are raising awareness of Ireland’s rich food culture around the world.
“Tourism Ireland was delighted to invite the KulTour TV crew to come and film our superb culinary offering and some of our unique food and drink experiences”, said Julie McLaughlin, Tourism Ireland’s Manager Nordic Region. “The episode filmed here will be seen by around 600,000 Norwegians, inspiring them to put Ireland on their holiday ‘wish list’ for 2020, to experience our wonderful food and drink for themselves.
“Tourism Ireland is encouraging prospective visitors to come and sample our award-winning local produce, dine in our excellent restaurants, visit our fantastic distilleries and breweries, or perhaps take in a food trail or festival. Our message is that there has never been a more exciting time to come and discover the food scene in Ireland.”
Stephen and Eva Hegarty, both Burren Free Range Pork Farm (right); with producer John Kaare Hoversholm (left) and director Finn-Erik Rognan (second left), during filming for a travel and food TV show called KulTour.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.

Previous Press Release

10 Oct 2019

Dutch bloggers ‘pass the baton’ in Kilkenny