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20 Nov 2019

Tourism Ireland leads sales blitz to the United States

Tourism Ireland, together with a delegation of 20 tourism enterprises, is undertaking a three-day sales blitz to the United States this week.
The ‘Fill Your Heart with Ireland’ travel trade and media blitz will see 13 companies from the island of Ireland, together with seven US tour operators, visit three key cities on the west coast of the United States – Seattle, San Diego and Los Angeles (Westlake Village). Their busy schedule will include a B2B event in each city – showcasing their products, experiences and the island of Ireland to the American travel professionals, via a 60-minute interactive presentation on stage. It will also include opportunities for networking with influential American travel and lifestyle journalists.
The west coast of the United States is an important source of visitors for the island of Ireland and this week’s sales blitz provides a really valuable opportunity to highlight ease of access to Ireland (with direct flights from Seattle, San Francisco and Los Angeles), as well as what’s new and exciting around the island of Ireland.
“Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “This week’s ‘Fill Your Heart with Ireland’ sales blitz to Seattle, San Diego and Los Angeles provides us with an excellent platform to kick-start our promotional effort for 2020 and to spread the word about the many great things to see and do right around the island of Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting people with the greatest potential to travel to Ireland, will continue to grow US visitor numbers to the island of Ireland.” 
This is the last of Tourism Ireland’s ‘Fill Your Heart with Ireland’ events for 2019. Previous events this year have visited Washington DC, Atlanta (Georgia), Boca Raton (Florida), Chicago, Dallas and Boston.
The delegation of tourism companies from Ireland and the US, during the ‘Fill Your Heart With Ireland’ event in San Diego.

Notes To Editors

Tourism companies from Ireland taking part in this week’s sales blitz include:
  • Adams & Butler
  • Clontarf Castle Hotel
  • Doolin2Aran Ferries
  • EPIC – The Irish Emigration Museum
  • House of Waterford Crystal
  • National Trust – Giant's Causeway and Carrick-a-rede Rope Bridge
  • Portmarnock Hotel & Golf Links
  • Shannon Heritage
  • Shaped by Sea & Stone – Mid & East Antrim
  • Sneem Hotel
  • The g Hotel and Spa
  • Titanic Belfast
  • Visit Derry

Previous Press Release

18 Nov 2019

Ireland ‘meets’ London’s West End