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12 Nov 2019

New Tourism Ireland video invites visitors to explore the island of Ireland on foot

~ Tourism Ireland encourages prospective visitors to come and immerse themselves in our great outdoors – any time of the year and whatever the weather! ~

Tourism Ireland has unveiled a new online film showcasing our superb scenery and reminding prospective visitors around the world that one of the best ways to truly appreciate that scenery is to explore it on foot.
With walks, trails and hikes to suit every ability, the latest video from Tourism Ireland – called "Walking around the island of Ireland” – shows how everyone can get outdoors and get active while exploring the island of Ireland on foot. The message is that walking in Ireland lets our visitors take in the sights, sounds and landscapes as nature intended: at their own pace. They can take their pick from Areas of Outstanding Natural Beauty, national parks, serene beach walks and coastal trails or interesting historical sites. Or they can meet new friends on one of our fun-filled walking festivals, held throughout the year.
To view the film, click here
The film is being promoted through Tourism Ireland’s social platforms, including Facebook (more than 4.39 million fans worldwide), Twitter (522,000 followers) and YouTube

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.

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07 Nov 2019

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