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01 Nov 2019

Millions of people around the world to read all about Halloween in the walled city of Derry

~ International travel writers and bloggers ‘capture the spirit’ of Halloween in Londonderry ~

Nineteen (19) international travel writers, bloggers and Instagrammers enjoyed an action-packed visit to Londonderry and Northern Ireland for Halloween – as guests of Tourism Ireland, Tourism NI and Visit Derry.
The group – from GB, the United States, Canada, Germany, France, Spain, Italy, the Netherlands, Belgium, Sweden, China, Japan and Hong Kong – has a combined audience of millions of readers and followers. They enjoyed an action-packed itinerary – which included a guided walk of the city’s historic walls and visits to the Siege Museum, Museum of Free Derry and the Guildhall. They also watched the annual street carnival parade and got dressed up for the Halloween celebrations.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We are delighted that these influential journalists and bloggers have taken the time to come and visit Northern Ireland and to take part in Derry’s famous Halloween celebrations. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the media around the world of the many things to see and do on holiday in Northern Ireland.”
International travel writers, bloggers and Instagrammers enjoying the Halloween celebrations in the walled city of Derry.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.

Previous Press Release

31 Oct 2019

German exposure for the Banner County