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14 Nov 2019

Ireland says ‘Guten Tag’ in Germany

~ Targeting German tourists for 2020 at B2B workshop in Offenbach ~

Thirty (30) tourism companies from the island of Ireland travelled to Offenbach, near Frankfurt, this week – to take part in a B2B workshop and networking event with leading German tour operators. The event was organised by Tourism Ireland, to continue to grow visitor numbers from Germany, our third-largest tourism market, in 2020 and beyond.
The delegation from Ireland – which included hotels and B&Bs, visitor attractions, ferry companies and destination management companies – met with German, Swiss and Austrian tour operators, to convince the influential travel professionals in attendance to include the island of Ireland in their holiday programmes for 2020. Given that travel agents and tour operators continue to be an important booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.
Peter Nash, Tourism Ireland’s Manager for Central Europe, said: “Our B2B workshop and networking event in Offenbach was a really good opportunity for our island of Ireland partners to meet, and do business with, our tour operator partners from Germany, Switzerland and Austria.”
Germany is our third-largest source of visitors and in 2018 we welcomed 784,000 German visitors to the island of Ireland.
Peter Nash continued: “We are now planning another extensive programme of promotions for 2020, to continue to continue to grow visitor numbers from Germany to the island of Ireland. Our workshop in Offenbach provided us with an excellent platform to kick-start our promotional effort for next year and to highlight the many things to see and do on a holiday in Ireland to influential German, Swiss and Austrian tour operators.”
Denise Quinn, Tourism Ireland; Susan Randles, Randles Hotel; Finola O’Mahony, Tourism Ireland; Sheila O’Callaghan, Lake Hotel Killarney; Brian Miley, The Gleneagle Group; Eva Schmid, Killarney Hotels; and Aoife Hickey, Manor West Hotel, at the B2B workshop in Offenbach.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed almost 11.2 million overseas visitors to the island of Ireland (+5% on 2017), delivering revenue of approximately €5.86 billion (+5%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 20+ million visitors in 2018.