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07 Nov 2019

International journalists ‘sound out’ Belfast

~ 2.5 million+ music enthusiasts to read all about Belfast’s musical scene ~

International journalists and bloggers– from the Netherlands, Belgium and China – have been visiting Belfast, to experience our growing music scene, as well as some of the many things to do and see in the city. They were invited here by Tourism Ireland, in conjunction with Tourism NI.
The journalists’ itinerary included a Belfast traditional music trail, as well as several ‘Sounds of Belfast’ events. They also attended the NI Music Awards in the Ulster Hall, enjoyed a visit to St George’s Market and took part in a Taste and Tour food tour around the city.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We are delighted to welcome this group of influential journalists and bloggers to Northern Ireland. Their visit is an opportunity to shine a spotlight on our exciting musical scene, as well as on some of the many other great things to do and see here. We are confident that the articles the journalists will write will inspire their readers to come and discover Belfast and Northern Ireland for themselves.”
Journalists and bloggers Gerlinde De Bruycker (Belgium), Guo Shang (China) and Lisa Schutter (the Netherlands) enjoy musicians Cormac Ó Briain and Jason O’Rourke, during a Belfast musical trail.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.