~ 5+ million French to tune in to Northern Ireland ~
A crew from TF1 – a popular TV news channel in France – has been filming in Northern Ireland this week, as guests of Tourism Ireland and Tourism NI. They’re filming here for two different shows; each will air to an estimated 5 million viewers, or potential holidaymakers for Northern Ireland, across France.
The crew filmed the wonderful Halloween festivities in Londonderry and also around Belfast, at locations like St George’s Market, Titanic Belfast, HMS Caroline and the Crumlin Road Gaol.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland was delighted to invite TF1 to film in Northern Ireland this week. Each of the programmes they’re filming here will be seen by around 5 million viewers – inspiring those viewers to put Northern Ireland on their holiday ‘wish list’ for 2020. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in France and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films in Northern Ireland.”
Monica MacLaverty continued: “In 2018, we welcomed 54,000 French visitors to Northern Ireland. We’ve been undertaking an extensive and targeted programme of promotional activity in France throughout 2019 – to continue to grow French visitor numbers and, in particular, to encourage more French holidaymakers to explore our regions and less-visited attractions, during the shoulder and off-season months.”
Soundman Pascal Delporte (left) and camera-man David Bordier (right), with Arlene Todd, Alexander’s Bakery, during filming for TF1 at St George’s Market, Belfast.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
- In 2018, we welcomed 2.218 million overseas visitors to Northern Ireland, delivering revenue of over £560 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 languages.