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16 May 2019

Sun shines on Australian and New Zealand travel agents during visit to Northern Ireland

Travel agents from Sydney, Brisbane, Melbourne, and Auckland are visiting Northern Ireland this week. The travel agents all won the opportunity to travel here during a recent Tourism Ireland sales mission to Australia and New Zealand.
Following an itinerary devised by Tourism NI, the group spent time in Belfast, where they enjoyed a Black Taxi tour and visited the Ulster Museum and Titanic Belfast. They also travelled along the Causeway Coastal Route, stopping off at The Gobbins, Ballintoy and the Giant’s Causeway, before arriving in Londonderry for a walking tour of the city. The group will also spend time in Fermanagh, taking in the Marble Arch Caves Global Geopark and a cruise on Lough Erne.
“We are delighted to have the opportunity to showcase Northern Ireland to these travel agents from Australia and New Zealand,” said Sofia Hansson, Tourism Ireland’s Manager Australia. “There is really no substitute for being able to come here and experience what Northern Ireland has to offer at first-hand. Our aim is that when these travel agents return home, they will be better informed and really enthusiastic about the destination, which will in turn help to secure a greater share of their business for Northern Ireland.”
Travel agents from Australia and New Zealand at The Gobbins, with Erika Stewart, Tourism Ireland (front, right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 65,000 jobs.
  • In 2018, we welcomed around 2.23 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20.3 million visitors in 2018.

Previous Press Release

15 May 2019

Dutch travel agents choose Belfast!