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13 May 2019

Spanish travel writers venture ‘into the West’

Hundreds of thousands of Spanish to read all about the Wild Atlantic Way

Top Spanish travel and lifestyle journalists – representing a leading daily newspaper, popular lifestyle magazine, a radio station and travel blogs – have been visiting the Wild Atlantic Way, as guests of Tourism Ireland and Fáilte Ireland.

The group’s action-packed programme included Kylemore Abbey, as well as a turf-cutting demo and sheepdog herding at Glen Keen Farm in Co Mayo. They also visited Slieve League and Fanad Head Lighthouse. 

Barbara Wood, Tourism Ireland’s Manager Spain, said: “Tourism Ireland was delighted to invite these influential Spanish journalists to visit the Wild Atlantic Way, to experience for themselves some of the many great things to see and do here. Their articles, broadcasts and posts will be seen and shared by their readers and listeners around Spain – inspiring them to come and sample the Wild Atlantic Way for themselves.”

In 2018, we welcomed around 443,000 Spanish arrivals to Ireland. 

Barbara Wood continued: “Tourism Ireland is undertaking an extensive programme of promotional activity throughout 2019, to continue to grow Spanish tourism numbers to the island of Ireland. Journalists’ visits like this are an invaluable part of our overall promotional programme, helping to get positive exposure for the Wild Atlantic Way and Ireland through the media in Spain.”
  Spanish journalists with Pura Giminez, Tourism Ireland (right), in the grounds of Kylemore Abbey.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • In 2018, we welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 20+ million visitors in 2018.